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Surface low-engagement CRM contacts (cross-vendor)

by recued-core v1 9 views

Use “Surface low-engagement CRM contacts (cross-vendor)” in Recued. Alert when a customer-stage CRM contact's engagement trajectory is falling and the last meaningful touch is older than a configurable threshold.

How it works 14 steps

Inspect the data fetches, transforms, gates, and output this recipe runs.

Data fetch
engagement_rows ?
Process (13 steps)
platform_segments split
Split event payload platform into parts
vendor default
Apply default
is_hubspot compare
Check if vendor equals hubspot
lifecycle_topic ternary
Apply ternary
lifecycle_rows ?
defaults defaults
Apply defaults
days_since_touch date_diff
Calculate days between last touch at and event payload at
is_customer compare
Check if lifecycle stage equals customer
is_falling compare
Check if trajectory equals falling
is_stale compare
Check if days since touch is greater than setting stale touch days
should_alert all
Check if all conditions are true
notify ?
skip: step.should_alert equal false
card to_summary
Format results as a summary card
Settings 2 configurable

Configurable at install. Defaults shown — change them anytime in Recued.

channels setting = in_app
stale touch days setting = 30

Trust & control

What installing this recipe would let it do. Recued grants these permissions at install — review them there before approving.

Permissions it requires

Send notificationsRead your HubSpot connectionRead your Salesforce connection
Declared by the recipe — Recued grants these at install, where you review them before approving.

Data it touches

Warehousedata.enrichment

About

Tags

crmhubspotsalesforcecontactalertreactivecross_vendor

Details

14 steps 2 configurable settings recipe_id: surface-low-engagement-contacts-crm